Senior Manager of Posts, Puns & Platform Shenanigans
Let’s be clear. No one meant to put Tilly in charge of the internet. It just…happened. One minute she was trying to fax a banana to the IT department, and the next she was scheduling memes, misspelling hashtags in the most adorable way possible, and accidentally going viral with a video of herself snorting while trying to pronounce “algorithm.”
And we haven’t looked back since.
Tilly McSnort, or better known as Flapjack, is the undisputed heart of The Wink Report’s digital voice. Her posts? Fabulous. Her hashtags? Questionable. Her energy? Like a squirrel on espresso.
But behind the infectious giggle and constant trail of banana peels is a deeply committed content creator who understands one universal truth: the internet is only bearable if it’s absurd.
As Senior Manager of Posts, Puns & Platform Shenanigans, Tilly leads the daily charge across social media, curating chaos, fueling engagement, and answering DMs with what may or may not be actual English. She insists on typing with one paw and says it keeps the “energy authentic.” We’re not sure what that means, but it’s working.
She has started five social media trends completely by accident, invented a new emoji through sheer willpower (it’s just a monkey shrugging with jazz hands), and once live-posted her own nap under the impression she was filming a “snack review.” The post got 84,000 likes. She still has no idea why.
In the newsroom, Tilly is the glue that binds us. Usually because she’s spilled something sticky. But also because her joy, sincerity, and gentle nonsense are what make The Wink Report feel like home. She calls every follower “sweet banana bean” and ends all editorial meetings by asking, “Did we sparkle enough today?”
She also believes that Wi-Fi is powered by kindness and that content should be seasoned with puns, pranks, and emotional support snacks. Her most recent viral campaign? “#PeelTheTruth”. A multi-platform rollout of banana-themed wisdom, accidental satire, and two dozen monkey memes in under 24 hours.
Whether she’s curating chaos on Instagram, flinging banana jokes across Facebook, or engaging in full-blown emoji warfare on X, Tilly isn’t just managing social media.
She’s redefining it.